Google's Social Impact: How It Might Change Your Business
Google's latest offering, Google+ is going to change the way we do business. When you consider that over 80 percent of Internet traffic comes through social media, it's easy to see how Google is trying to position themselves as a leader in the new, future technology field. Will Google+ change the way we do business? If you're thinking about getting involved, you might be wondering about some of the specific predictions about what the future holds for Google+.
Agency might have heard by now that Google has acquired several companies that will help them create new applications. For example, they just acquired Zagat and RateClix, which are two of the largest and best reviewed restaurants in the world. The two companies will join forces with Google to offer restaurant review and rating systems on Google+. These services will give customers a new way to interact with the company and rate the quality of its food and service.
Another prediction about Google+ is that it will continue to expand its influence over the Internet. The company recently purchased Zagat and Rovi, two of the biggest independent review and rating websites in the industry. Google also has made great strides in solidifying its social ties and adding it to many of its products and programs. Agency is just the first step toward expanding Google's influence over the social media community. The company is still in the early stages of experimenting with its product and will most likely continue to make updates and announcements throughout the next year.
Will this experience lead to an overall organizational change in the company? No one can really predict what the future holds, but it's obvious that Google will continue to expand its influence. In order for us to fully take advantage of all that the company has to offer, we need to stay abreast of all their latest moves. By staying informed, you might even be able to influence how you feel about the company.
For example, if you're a follower of Google's product-focused social platform, Measured, you might feel that it gives too much information away before you've had a chance to read it all. Google is, after all, trying to make a dent in the smartphone market. They might want to combine Measured's user base with their massive search database in order to create more opportunities for people to connect directly with the products they use every day.
Google is also looking to expand their reach through partnerships. At the moment, they are owned by Yahoo and Microsoft, and are trying to leverage those relationships to promote their own brands. If a product is truly ready for prime time, it will only be a matter of time before we see Google push it to the forefront of the social network scene. Their deal with the upcoming Disney mobile game is another good example.
In case you didn't know, Google is on the board of Yahoo! Answers. Agency is an online community that allows users to ask questions and receive answers from other members of the site in return. Agency might mean a great deal to consumers, since any company with a solid reputation in the field tends to have high ratings with the site's visitors and prospective customers.
As you can see, there are a lot of ways Google's latest move could affect your business. Of course, you need to closely monitor its effect on your website, your brand, and your industry as a whole. However, for many companies, Google's actions might positively impact their bottom line - especially if it encourages more consumers to use and recommend the company's products and services to others. What are you waiting for? If you haven't signed up for Google Plus, you should definitely get to it! Agency could soon change the way you interact with your audience and how they interact with your company.